A picture is worth more than a thousand words discribing Barrett's Optimal Performance Model:
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Barrett Sales Blog
Navigating Committee Gridlock: Why Your Best Deals Are Dying in Silence: In 30 seconds
The Problem: Enterprise deals now require 6-10 stakeholders to align, each with competing priorities and different risk lenses. Deals don't die from "no", they die from gridlock. Your champion...
The Founder Trap – When Your Success Becomes Your Ceiling: In 30 seconds
The Problem: You've built a $5M business on personal relationships and heroic effort - but that's your ceiling. 78% of companies with product-market fit fail to scale because the founder...
Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap: In 30 seconds
The Problem: B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows technology usage alone explains less than 1% of sales performance...
The “Just” Trap: How Lazy Leadership Kills Sales Performance: In 30 seconds
The Problem: Leaders use "just" language - "just use the CRM," "just focus on value" - which is lazy thinking disguised as decisiveness. This dumps complexity onto teams without frameworks,...
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps: In 30 seconds
The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B sales...
